Every day, The Coca-Cola Company refreshes consumers around the world. Over the last 5+ years, Gensler has been refreshing their headquarters to genuinely reflect their optimism and happiness as a brand, and as a culture. Through a multi-year renovation of 2 million square feet, Gensler is creating a campus experience that encourages totally new ways of working and connecting.
Coca-Cola Workplace Brand Reel
As a brand team member on this project, I touched many branded elements throughout the space. Our challenge was to rethink the common elements of the Coca-Cola brand and reimagine them in surprising and delighting ways.
From environmental graphics, installations, signage and iconography - I feel that we did just that.
The elemental ingredient of all Coke products—water—is celebrated with an animated water wall at the base of their Executive Tower. Across the way, a billboard composed of more than 55,000 flip disks work in harmony to surprise and delight.
All work completed at Gensler. All imagery courtesy of Gensler.