Brand Strategy & Design


b. 1986, HK.



I'm a designer, art director, and brand strategist living and working in Amsterdam, Netherlands. I take pride in helping businesses and individuals find themselves through transformational brand experiences.

Previously, I was working within the Brand Design practice at Gensler in Atlanta, Georgia USA. My scope of work included brand strategy, identity development, digital and print campaign management, and environmental graphic design. I’m now at Deloitte Digital working on a wide variety of transformational digital products for our clients.

I've had the opportunity to work for some  of the world's largest and most admirable brands, such as The Coca-Cola Company, Sarah Cannon: The Cancer Institute of HCA, Shaw Contract Group, Shell, Double Tree Hotels, and Royal Caribbean Cruise Lines. My unique point of view and versatility as a designer always drove me to meet and exceed the expectations of my work for these brands and more.

In my free time I'm:

  • Beekeeping

  • Motorcycling

  • Making Instagram stories of the animals that live in my neighborhood

  • Knitting & crocheting

  • Finding some way to volunteer and promote my creative community

  • Forever in search of a decent substitute for Taco Bell

  • Always down to grab a cup of coffee

CV available upon request, and I recommend a chat to view a curated selection of work and process (I mean, the process is the GOOD stuff) not featured here.