Sarah Cannon: The Cancer Institute of HCA
As the global cancer institute of Hospital Corporation of America (HCA), Sarah Cannon offers integrated cancer services with convenient access to cutting-edge therapies for those facing cancer in communities across the United States and United Kingdom. With technologically advanced cancer services from a collaborative network of researchers, physicians and nurse navigators, Sarah Cannon is at the convergence of science and care, setting a new standard for excellence in patient-centered cancer research and treatment.
The Sarah Cannon brand strategy includes various visual executions across a variety of mediums. Some of these branded touch points include: identity design, icon design, illustration, information graphics, photography/videography art direction, advertising design, wearables, campaign strategy, web design, and more. The entire brand voice, vision, and execution strategy was also documented in over 200+ pages of brand guidelines documentation.
Truly functioning as a full-service agency we developed a true strategic vision for the Sarah Cannon brand that is still in practice today.
Defining our informative voice and our inspirational voice was key in our marketing and advertising strategies throughout the brand execution. Whether marketing towards physicians, partner hospitals, or patients, we had a communications plan for them all.
We Are Sarah Campaign Continuation