Band Against Cancer

Creating a National Movement Against Cancer

Sarah Cannon, the cancer institute of HCA, had low brand recognition in their markets and was seeking a platform to build awareness and engagement.

Together, we created Band Against Cancer: The Sarah Cannon Tour, a national movement sparked by a series of country music concerts that continues today.

Rooted in a deep strategic brand approach, The Band Against Cancer Campaign consisted of user personas, journey maps, and focused on designing a campaign to appeal to those core audiences.

With over 250+ brand touchpoints, the Band Against Cancer campaign brought overall awareness and brand equity to the Sarah Cannon brand.