Brand Strategy & Design
Band Against Cancer: The Sarah Cannon Tour

Band Against Cancer

Campaign Strategy, Digital, Identity Design, Print
Band Against Cancer: The Sarah Cannon Tour

Band Against Cancer: The Sarah Cannon Tour

  Creating a National Movement Against Cancer    Sarah Cannon, the cancer institute of HCA, had low brand recognition in their markets and was seeking a platform to build awareness and engagement.   Together, we created Band Against Cancer: The Sarah Cannon Tour, a national movement sparked by a series of country music concerts that continues today.

Creating a National Movement Against Cancer

Sarah Cannon, the cancer institute of HCA, had low brand recognition in their markets and was seeking a platform to build awareness and engagement.

Together, we created Band Against Cancer: The Sarah Cannon Tour, a national movement sparked by a series of country music concerts that continues today.

Band Against Cancer: The Sarah Cannon Tour
Tour Recap Featuring Martina McBride

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 Rooted in a deep strategic brand approach, The Band Against Cancer Campaign consisted of user personas, journey maps, and focused on designing a campaign to appeal to those core audiences.  With over 250+ brand touchpoints, the Band Against Cancer campaign brought overall awareness and brand  equity to the Sarah Cannon brand.

Rooted in a deep strategic brand approach, The Band Against Cancer Campaign consisted of user personas, journey maps, and focused on designing a campaign to appeal to those core audiences.

With over 250+ brand touchpoints, the Band Against Cancer campaign brought overall awareness and brand equity to the Sarah Cannon brand.

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Band Against Cancer: 2017 - Braid Paisley

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Band Against Cancer 2018: A Letter to Warriors

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