Brand Strategy & Design
Shaw Contract: Create Centre

Shaw Contract Group: Create Centre

Brand Design, Environmental Design

Shaw Contract: Create Centre

Shaw Contract: Create Centre

 The  Shaw Create Centre  is a place for creative groups to facilitate collaboration and drive innovation. The Centre attracts top talent, demonstrates domestic and global leadership, highlights design and performance leadership and supports wellbeing in the workplace.   The space’s location near an existing campus building and parking elevates the user experience. The atrium, conference space and showrooms are on the west side, allowing an offset core to mediate connection of the collaborative program to the workplace, which is bundled on the east side of the plan and separated by a core of focus and service spaces. A ground-floor social hub offers direct outdoor connection to the natural landscape.

The Shaw Create Centre is a place for creative groups to facilitate collaboration and drive innovation. The Centre attracts top talent, demonstrates domestic and global leadership, highlights design and performance leadership and supports wellbeing in the workplace.

The space’s location near an existing campus building and parking elevates the user experience. The atrium, conference space and showrooms are on the west side, allowing an offset core to mediate connection of the collaborative program to the workplace, which is bundled on the east side of the plan and separated by a core of focus and service spaces. A ground-floor social hub offers direct outdoor connection to the natural landscape.

 As part of the environmental & signage team on this project, we aimed to translate the essence of Shaw Contract Group and Patcraft’s brand into their new transformational space. Various brand touchpoints can be seen throughout the space, in the most surprising and delighting ways.   It should also be noted that the coloring for exterior fin design of the building was carefully selected to pay homage to the color story found when gazing upon the adjacent Red Top Mountain.  The Create Centre has also recently been named  Fast Company’s Most Innovative Workplace Design  of 2019.

As part of the environmental & signage team on this project, we aimed to translate the essence of Shaw Contract Group and Patcraft’s brand into their new transformational space. Various brand touchpoints can be seen throughout the space, in the most surprising and delighting ways.

It should also be noted that the coloring for exterior fin design of the building was carefully selected to pay homage to the color story found when gazing upon the adjacent Red Top Mountain.

The Create Centre has also recently been named Fast Company’s Most Innovative Workplace Design of 2019.

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 All photos courtesy of  Gensler .

All photos courtesy of Gensler.